
Where Family and Business Meet
Helping business families develop emotional intelligence to strengthen communication and work together more effectively.
In family businesses, personal relationships and professional responsibilities are deeply connected. Prima Consulting focuses on the human side of business, helping families better understand one another and navigate the challenges of working together.

Meet Amanda Starr, PsyD
Licensed Psychologist
Dr. Amanda Starr brings a background in psychology and years of experience helping individuals navigate complex relationships, communication challenges, and interpersonal dynamics. Her understanding of human behaviour, emotional patterns, and relationship dynamics provides a valuable perspective on the unique challenges faced by family-owned businesses. Through Prima Consulting, Amanda applies this expertise to help families build understanding, strengthen communication, and work together more effectively.
Building Better Connections
Communication & Understanding
Improving dialogue, listening, and mutual understanding.
Family Relationships & Dynamics
Navigating personal and professional relationships.
Navigating Change Together
Supporting evolving roles, expectations, and transitions.
